Case Study

The Addams Family

The Addams Family Broadway Production embedded the video recorder Nimbb to promote The Addams Family musical tour.

By integrating video recording technology using webcam, The Addams Family Broadway Production created the contest "Add Yourself to the Addams Family". The development company in charge for this project was Situation Interactive, an entertainment marketing and interactive advertising agency.

To participate in this contest, fans recorded a short video using their webcam and posted into the Addams Family's Gallery. The users also shared their newly fashioned version of the Addams Family Gallery with their families and friends. Selected fans won tickets to the Addams Family Broadway musical. The purpose of this project was to promote The Addams Family musical tour.

About

The Addams Family is a Broadway musical comedy.	Situation Interactive is an entertainment marketing and interactive advertising agency serving an international entertainment client base of film, television, travel and live events through offices in New York City, Las Vegas and Los Angeles.

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